The aim of ICS Talks is to provide drug prevention through education. Our drug detection experts will come to your school, business or facility and educate your
staff and administrators on the latest industry trends. This not only includes obvious illegal narcotics that we all know are harmful, but legal vices that are rapidly gaining popularity.
Some of our more popular talks include: learning about the most frequently abused drugs in schools; how drugs and tobacco effect underdeveloped brains; smoking vs. vaping — marijuana vs. nicotine and the risks of e-cigarettes.
“The Real Cost” Youth E-Cigarette Prevention Campaign
E-cigarettes surpassed combustible cigarettes as the most commonly used tobacco product among U.S. middle and high school students in 2014. By 2017, 2.1 million middle and high school students reported they currently use e-cigarettes, with many parents, teachers, and school administrators raising alarm about pervasive vaping in schools. Additional research shows that about 80 percent of youth do not see great risk of harm from regular use of e-cigarettes, particularly alarming considering that harm perceptions can influence tobacco use behaviors.
To address this “cost-free” mentality, FDA expanded its award-winning “The Real Cost” campaign to educate the nearly 10.7 million youth aged 12-17 who have ever used e-cigarettes or are open to trying them about the potential risks of e-cigarette use. Campaign messages focus on educating youth that using e-cigarettes, just like cigarettes, puts them at risk for addiction and other health consequences.
Advertising and other prevention materials are delivered where teens spend most of their time—online and in school—including:
- Online video ads
- Additional content on “The Real Cost” campaign’s youth-targeted website
- Digital and social media content
- Materials for use in high schools nationwide (e.g., posters for school bathrooms)
